![]() ![]() 麥/麦 (mài) means “wheat,” which is the main ingredient in McDonald’s hamburger buns. The Chinese characters used in the name also have phonetic significance. McDonald’s is called 麥當勞/麦当劳 (mài dāng láo) in Chinese, which is a transliteration of the brand’s English name. These efforts paid off, and McDonald’s gradually gained popularity in China. To overcome these challenges, McDonald’s tailored its menus and marketing strategies to the Chinese market, including adapting its restaurants to local tastes. Chinese consumers were initially unfamiliar with fast food and skeptical about its quality and safety. The fast-food chain entered the Chinese market in 1990 and opened its first restaurant in Shenzhen (深圳), a city near Hong Kong (香港). McDonald’s, another American fast-food giant, is renowned for its signature combo of a Big Mac, fries, and Coke. 德 (dé) means “ virtue” or “goodness,” while the last character, 基 (jī), means “base” or “foundation.” Together, the characters form a name that sounds similar to the English name while also conveying positive connotations.įun facts: KFC China has released many unique menu items over the years that cater to Chinese tastes, including egg tarts (蛋撻/蛋挞 dàn tǎ), rice bowls, tofu burgers and even wraps that contain Peking duck! McDonald’s 麥當勞/麦当劳 The first character, 肯 (kěn), sounds similar to the first syllable of “Kentucky,” where KFC was originally founded. KFC is called 肯德基 (kěn dé jī) in Chinese, which is a transliteration of the brand’s English name. In the years that followed, KFC expanded rapidly throughout China and established itself as a household name. Despite initial skepticism from Chinese consumers who were unfamiliar with the concept of fast food, KFC quickly gained popularity, largely due to its innovative marketing strategies tailored to the Chinese market. It was the first American fast-food chain to enter the Chinese market, opening its first restaurant in Beijing (北京) in 1987. KFC is an American fast-food restaurant chain and is most famous for its fried chicken. So, in this blog post, we’ll focus on five global restaurant giants – KFC, McDonald’s, Burger King, Pizza Hut, and Starbucks – that can be found in most major cities in China. To fully enjoy the diverse culinary scene, knowing the Chinese names of popular restaurants is essential. In fact, some argue that dining out in China could even be more cost-effective than cooking at home, given the effort and time required to prepare and clean up after meals. The dizzying array of restaurants – from high-end establishments to cheap street-side eateries – caters to all budgets, making eating out an affordable and convenient option. Living in China is a gastronomic delight, particularly in bustling Tier 1 cities like Shanghai (上海), Shenzhen (深圳), and Beijing (北京).
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